Editor's note: TATA wooden nest building supplier, National Engineering Luban Award winner, the minds of consumers trust the brand, TATA has its high quality products, quality service to win the respect of the market, access to consumers , and such an honor from where? TATA's the attraction? 2010 Sohu home as a contract business for a long time good cooperation so users familiar with TATA, more familiar with the calm, sincere TATA doors Shenyang Wang Tiejun, director of operations. with respect to the TATA brand and the innovation of the 2010 TATA expectations, Sohu Home reporters approached TATA, approached the wooden doors of this brand has a good reputation, experience the charm of TATA.
Interview Time: February 3, 2010
Interview Location: TATA doors
marketing center in Shenyang interview guests: TATA doors of Chief Operating Officer of Shenyang Wang Tiejun
【Sohu Reporter: Hello Wang, over the years as the focus of Sohu m home decoration forums in Shenyang old friends, talk to the majority of users say hello okay?
】 【Wang Tiejun: netizens Hello everybody, I was director of operations in Shenyang TATA doors Wang Tiejun, thanks to the focus of Shenyang m Sohu home decoration wood TATA netizens Forum care and support of the door a long time, before the dawn of the New Year to you thanks to an early advance! I wish you all a happy New Year, Year of the Tiger down!
【Sohu Reporter: 2009 TATA doors leading from the sale 】: initiative is to showcase the industry and consumers TATA's innovation and unique style of .2010 in the overall marketing TATA there will be greater innovation, and we will rely more on the broad platform of the network, increase on the Internet promotion of investment, increased interaction with the majority of users will be more affordable, high quality products to you TATA. to disclose in advance, TATA doors will be held March 21 in large-scale live events, please we look forward to it!
【Sohu Reporter: TATA doors has been a popular brand the majority of users do you think the advantage is reflected in TATA Where?
】 【Wang Tiejun: First, from the product terms, TATA's products always in the pursuit of aesthetic feeling, for the average age of the crowd of about 28.6 years, and now to TATA to ensure a strong design team launched a new product every month, each year a new series to meet the growing needs of consumers. TATA of each product has unique vitality, contains a culture, a symbol not just a door but a perpetual theme, a romantic story hh
The second is the TATA many years of quality services provided by consumers, but also beloved TATA reason. The first , TATA promised 5-year warranty can be said that the first proposed wood industry, and always adhere to and pursue, precisely because we are products of TATA quality in workmanship and have enough confidence, makes us the courage to consumers commitment and guarantee. II, TATA National Free Customer Service Phone :400 -7070-123, wooden doors to each family to buy TATA will follow up call, not only to track the region's customer service, TATA headquarters around the country Dealer service is also very concerned about. This makes each region, each city will strive to provide consumers with TATA best quality service. Third, TATA has always been concerned about the nuances of each service, both for sales staff the overall quality requirements, to the installation of the service standards were given strict rules, and as such so that consumers can fully experience the TATA's service, on the TATA brand recognition and love more.
【Sohu Reporter: the face of consumer complaints, TATA's solution is what?
】 【Tie-Jun Wang: A Case Study of Shenyang, market it, from the second half of 2007 to the present in the House had TATA (Show map) no case of complaints; from Shenyang Macalline (Show map) Home Expo Square (see map) opening date has not one case of complaints. These products can not say there is no TATA problem, but the way we use empathy, the consumer perspective on the problem, solve the problem. we are to every consumer as their relatives, friends, the problem has been the first time must be resolved. give you an example, if consumers buy into the TATA wooden door appeared Diaoqi or deformation of other issues, reflected in the company, we will be the first time addressed and resolved. normally the product of other companies will be removed and returned to the factory for identification and maintenance, which would allow the consumer's home about 20 days can not use doors, it will cause considerable inconvenience. It is with this in mind, TATA needs identified in the demolition or repair of the doors when the doors will give consumers a new home installation, we can guarantee their normal daily life are not subject to interference. This approach is to reflect the TATA human services to the limit, so that consumers feel good TATA service quality.
【Sohu Reporter : Sohu home for many years as a business contract, can we talk about the TATA history of cooperation with the focus of those memorable things you do?
【Wang Tiejun】: TATA doors of cooperation and Sohu, the time at home really focus network very long, and the results of a large part of TATA from Sohu is also the home, precisely because of the network as a backup, which makes the TATA-profile results achieved today. Sohu home decoration m Shenyang Focus Forum's first home improvement class is held in conjunction with the TATA , and a long time we grow together with Sohu home. Speaking of memorable things in particular, reminds me of the decoration and focus of Shenyang University of users first contact .2007 gathering will be the scene of the New Year so far I am still fresh in our memory from the virtual walk to reality, from strangers to become friends and friends meet, which really makes a very heavy heart charm. Now, through the focus of several m in Shenyang Sohu home renovation activities of the University, I met many friends, I also deeply appreciate the focus of a large installed motto More and more users were well known and recognized.
【Sohu Reporter: Sohu signed in 2010 to continue at home, TATA will show users how to more exciting?
】 【Wang Tiejun: (laughing ) I think TATA will continue past 2010 high quality and innovative products and continuously improve the service, Sohu will be home for the majority of users increased to provide better discounts and promotional efforts, to run an event each, the real so users can enjoy the benefits. At the same time will also increase the intensity of services TATA, and serve consumers, to provide services for the majority of users, please wait and see!
【Sohu Reporter: thank Wang for the majority of users to bring in detail, TATA we truly feel the charm, thank you home today to accept the Sohu interview, and we look forward to TATA in 2010 for the majority of users show more exciting!
】 【Wang Tiejun: Thank Sohu Home , for the majority of users for the support and trust of TATA.
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